For nearly twenty years, Joel Mier has been helping organizations become consumer-centric by allowing the consumer to be heard – and knowing how to listen and integrate the information into actionable insights.
Joel Mier is currently the Vice President of Customer Strategy & Marketing for a Fortune 200 financial security company in Richmond, Virginia.
For the better part of a decade, Mier was Director of Consumer Insights at Netflix (NASDAQ: NFLX), the industry altering online DVD rental service.
In addition to his Consumer Insights expertise, Mier’s leadership and business acumen was deeply leveraged within Netflix’s marketing department. For several years, Mier was responsible for the creation, refinement, and execution of all customer communications. These included lifecycle and retention management, partner marketing, merchandising, and many others. Mier also managed several acquisition channels which accounted for up to 25% of all of the firm’s customer acquisition.
Before joining Netflix, Mier was Senior Business Analyst with Adobe Systems, makers of industry-leading software Photoshop, Illustrator, and Acrobat. Mier was responsible for working with the product groups and ensuring that customer needs and voices were included in the development, planning, and prioritization of product lifecycles.
As a leading analyst with the Gartner Group covering the then-exploding PC market in the 1990’s, Mier was the first to identify the market expanding opportunity for a sub-$1,000 home PC (“What The Home Market Needs Is A Good, Cheap PC”, eWeek, January 15, 1996). Mier was also a daily fixture for several years on San Jose-based NBC affiliate KNTV’s morning news program, “Good Morning San Jose!”, representing the Gartner Group as a high technology and business commentator.
